Champ's Pet Kitchen expands into Chewy with full treat lineup

Champ's Pet Kitchen said its full line of high-protein, functional dog treats is now available on Chewy, giving the California brand broader online reach as it expands across grocery and e-commerce channels. The move puts all five recipes in front of Chewy shoppers nationwide and underscores growing demand for treat options with targeted wellness benefits.

Why it matters: - Chewy gives Champ's Pet Kitchen a larger digital storefront and a new path to reach pet parents who shop online. - The launch broadens access to high-protein dog treats with functional ingredients tied to specific wellness goals. - The move adds to Champ's existing distribution in grocery stores and other online channels.

What happened: - Champ's Pet Kitchen said its full lineup of high-protein dog treats is now available on Chewy.com. - The announcement came Sept. 9, 2026. - The company is based in Danville, California. - Chewy customers can now buy all Champ's Pet Kitchen recipes through the retailer.

The details: - The Chewy assortment includes Sliders with Beef for gut health support. - The lineup also includes Savory Patties with Chicken for bone and joint support. - Smoky Bites with Pork offers immune support. - Grain-Free Savory Patties with Chicken is formulated for heart health support. - Grain-Free Smokehouse Cakes with Salmon is formulated for skin and coat support. - Champ's treats are made in the USA with real animal protein. - The soft chew treats contain a minimum of 26% protein and less than 3% fat. - The recipes contain no corn, wheat, soy or meat by-products. - Champ's says each recipe is formulated with targeted functional ingredients for specific areas of canine wellness. - The company sells dog treats in more than 1,200 grocery stores nationwide. - Retail partners include Safeway, Save Mart, Lucky, Raley's, Ingles Markets, Lowes Foods, Longs Drugs, Times Market, Tamura Market, Don Quijote, Don Don Donki, Holiday Market and Sav Mor. - Champ's treats are also sold on Amazon and at the company's website. - The company directed shoppers to Chewy.com to buy the products on Chewy.

Between the lines: - The Chewy listing suggests Champ's is trying to build a wider omnichannel business instead of relying on grocery distribution alone. - The product positioning leans on transparency, with real ingredients, high protein and functional benefits as the main selling points. - Founder and president Mike Wickman said the goal since launch has been to make better-for-you dog treats more accessible to everyday pet parents. - Wickman also said the Chewy partnership gives more families an easy way to find Champ's recipes online.

What's next: - Champ's will likely keep using Chewy, Amazon, grocery shelves and its own website to expand brand awareness. - The company said it has grown to more than 1,200 stores in under a year, signaling room for additional distribution. - Continued retail expansion may depend on how well the Chewy launch drives trial and repeat purchases.

The bottom line: - Champ's Pet Kitchen is betting that functional, high-protein dog treats can win both shelf space and online shoppers as it scales beyond its grocery roots.