beem Light Sauna hits 81 studios as wellness demand rises

beem Light Sauna has expanded to 81 open studios nationwide, including 24 locations with advanced green and blue light therapy. The growth comes as the brand leans on private-suite infrared sauna and light therapy, while Pleasanton owner Judy Gamboa turns her own recovery journey into a local business.

Why it matters: - beem Light Sauna’s expansion shows rising consumer demand for convenient wellness, recovery and self-care services. - The brand’s private-suite model is aimed at people who want sauna and light therapy without shared locker-room style settings. - Judy Gamboa’s Pleasanton studio shows how local ownership is shaping the brand’s national growth.

What happened: - beem Light Sauna reached 81 open studios nationwide. - The Pleasanton, California studio is owned by Judy Gamboa, a cancer survivor and former corporate employee. - Gamboa opened the studio after searching for a cleaner, more private and more convenient way to use heat therapy during recovery. - The company says it now has 24 studios offering advanced green and blue light therapy. - The brand was founded in 2021.

The details: - Gamboa was diagnosed with cancer four years ago while working in a corporate role. - She underwent a hysterectomy, then chemotherapy and radiation at the same time. - Joint pain continued after treatment and pushed her to look for recovery options. - Gamboa tried acupuncture, yoga, supplements and other approaches. - Heat therapy helped, but she found it hard to find a nearby sauna that felt clean, private and easy to use. - A better option existed in Berkeley, but the hour-long drive made it impractical as a routine habit. - Gamboa later learned about beem Light Sauna after being laid off from her corporate job. - The franchise’s private suites, infrared sauna and separate light therapy offerings matched what she had been looking for. - The studio experience includes full-spectrum infrared sauna, red light therapy and chromotherapy. - The company also offers sessions with near-, mid- and far-infrared therapy. - Sessions are designed to support wellness goals and are eligible for HSA/FSA spending.

Between the lines: - Gamboa’s story reflects a broader shift in wellness toward services that are easier to fit into daily life. - The brand is leaning into privacy and convenience as selling points, not just equipment or technology. - Her comments suggest recovery-driven wellness is becoming a family habit, not only an individual one. - Adult children have bought memberships for aging parents, and mothers and daughters are visiting together. - That makes the studio function less like a gym and more like a social wellness space.

What's next: - beem Light Sauna is continuing to grow its footprint through locally owned and operated studios. - The company is promoting Founding Member opportunities and opening updates on its website. - Gamboa plans to keep building a space where members can fit wellness into ordinary routines. - More information is available at beemlightsauna.com.